In India, the perception of beauty has often been intertwined with the shade of one’s skin. A preference for fair skin has deep historical roots and has fueled a multi-billion-dollar industry centered around fairness and skin lightening products. Lately, the rise of IV Glutathione treatments as a means to achieve fairer skin has caught the nation’s attention.

India’s historical affair with fair skin

India’s colonial past, coupled with cultural influences, has cemented fair skin as a symbol of beauty and social status. This preference has left deep imprints on societal norms and personal perceptions of attractiveness. Despite strides in inclusivity and embracing diverse beauty, the inclination towards fair skin remains ingrained in the collective psyche.

The quest for fair skin has taken a new turn with the emergence of IV glutathione treatments. Glutathione, a natural antioxidant found in the body, is believed to reduce melanin production and lighten skin tone. IV glutathione involves administering it directly into the bloodstream with claims of rapid skin lightening effects.

Factors driving the IV Glutathione Craze:

This craze is driven by 2 main factors – The promise of swift results luring those seeking
instant transformation in skin tone, tapping into the desire for instant gratification and
celebrity endorsements that further contribute to the trend’s popularity. This may inspire people to try it without completely and properly understanding the potential benefits and the risks. Owing to deep-rooted societal norms, India’s beauty standards still lean towards lighter skin, pressurizing a lot of people to conform to these ideals.

​

What other benefits can glutathione offer?

IV Glutathione is a powerful antioxidant found in every cell in the body and has some health benefits other than skin lightening which are as follows:

Antioxidant activity – Free radicals can contribute to aging and some diseases as well. Antioxidants help fight this and protect the body from their damaging effects.

• Improves immune function and helps fight diseases.
• Fights fatigue and helps you feel more energized.
• Helps detoxify your system.
• Its anti-melanogenic activity can sometimes be helpful in fighting some pigmentary disorders.

​

Conclusion

Chasing a specific skin tone creates unrealistic beauty standards that can be unattainable and
lead to mental health issues. It is essential to foster a culture that celebrates diversity and
promotes healthy self-image. Embracing natural skin tones and appreciating beauty in all its
forms is a crucial step towards dismantling the fair skin obsession.